You Know Nothing of My Work!- a review of a book about media scholar Marshall McLuhan

Marshall McLuhan

In the latest issue of The New York Times Book Review, there's a review of Douglas Coupland's latest book, and it just happens to be about Marshall McLuhan, author of the essay "Media Hot and Cold."  McLuhan coined the phrase "the medium is the message."  If you're going into Communications, you'll want to be familiar with McLuhan and Coupland's book might be a good place to start.  See Marshall McLuhan: Media Savant to read the review.  And if you want to dig even deeper, read McLuhan's book Understanding Media, which contains the famous essay "The Medium is the Message."